Clarify Your Brand from the Inside Out

The Foundation Tier is where transformation begins. It's designed to give your brand clarity, structure, and distinction. Whether you’re launching, rebranding, or repositioning — this phase sets the strategic groundwork so your brand speaks with purpose and stands out for the right reasons.

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Who It’s For

This tier is ideal if:

• Your brand feels fragmented or unclear
• You’re starting a new business and want to get it right from day one
• You're pivoting, scaling, or entering a new market
• Your visuals and messaging don’t align with the quality of your offer

What’s Included

Delivered through the identity Phase of the ICON Method, this package includes:

Deliverable	Description
Brand DNA Discovery Workshop	Gain internal alignment through a guided session exploring your mission, vision, values, and goals.
Audience Persona Development	Identity your ideal clients, their needs, pain points, and buying triggers with clarity and empathy.
Competitive Positioning Map	See where your brand sits — and where you should be — in your market landscape.
Voice & Tone Guidelines	Set the tone for consistent, authentic communication across all channels.
Visual Identity System	Logo, color palette, typography, usage rules, and mood direction — designed for recognition and scale.
Brand Strategy	A high-level, client-ready strategy deck to guide your team and inform future content, web, and campaigns.

Timeline

4–6 Weeks

• Week 1: Brand DNA workshop + discovery
• Week 2: Market positioning + customer personas
• Week 3: Tone of voice + visual identity development
• Week 4: Brand strategy doc + revisions
• Optional: 1–2 weeks for finalization or add-ons

Investment

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